Education Sessions
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Gaylord Texan Resort & Convention Center
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Location of Events
All EASA events will take place at the Gaylord Texan Resort & Convention Center. Optional tours and Spouse / Guest tours also will depart from and return to the Gaylord Texan.
Note: Those with Full Business or Spouse/Guest registrations and all exhibitors may attend all education sessions. The Weekend Package and day passes are good for only the days specified. Exhibit passes are good only for the exhibition. See Registration Policies for a complete description of what each registration option includes.
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Exhibit Hours
Sunday, June 22
1:00 - 4:30 p.m.
Monday, June 23
12:00 - 4:00 p.m.
Tuesday, June 24
9:00 a.m. - 12:00 p.m.
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Registration Hours
Friday, June 20
8:00 a.m. - 5:00 p.m.
Saturday, June 21
7:30 a.m. - 5:00 p.m.
Sunday, June 22
7:30 a.m. - 4:30 p.m.
Monday, June 23
7:30 a.m. - 4:00 p.m.
Tuesday, June 24
7:00 a.m. - 4:00 p.m.
Wednesday, June 25
7:30 - 8:00 a.m.
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Saturday, June 21
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7:30 a.m. - 5:00 p.m.
Chapter Officer Leadership Forum
This event is for officers of EASA chapters and requires separate registration. It will begin with dinner on Friday evening. Click the link to get the Chapter Officer Leadership Forum Registration Form (pdf).
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10:00 a.m. - 3:00 p.m.
Optional Tour: Dallas &
The Sixth Floor Museum
See Optional Tour.
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1:30 - 3:00 p.m.
Early Bird Education Session
The Essentials of Inside Sales
This session will cover:
Role of inside sales
Understanding pricing
What do customers value?
Discussing your companys product/service features and benefits
Jerry Peerbolte
J. Peerbolte & Associates
Ft. Smith, AR
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1:30 - 3:00 p.m.
Early Bird Education Session
2-Pole AC Repair Tips
This session will cover:
Vibration
Balancing
Sleeve bearings
Geometry/air gap
Test run
Chuck Yung
EASA Technical Support Specialist
St. Louis, MO
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3:30 - 5:00 p.m.
Early Bird Education Session
Advanced Inside Sales Techniques
This session will cover:
Keeping in touch with your customers
Asking questions to better understand customer needs
Partnering with your outside sales team
Selling up and cross-selling
Jerry Peerbolte
J. Peerbolte & Associates
Ft. Smith, AR
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3:30 - 5:00 p.m.
Early Bird Education Session
Procedures for Successfully Welding a Shaft
This session will cover:
Stress relieving
Shaft materials that can and cannot be welded
When not to weld
Representative from The Lincoln Electric Welding School
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5:00 p.m. - 12:00 a.m.
OPEN NIGHT
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Sunday, June 22
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8:00 - 8:40 a.m.
Kickoff Breakfast
8:40 - 10:00 a.m.
Opening Remarks
Host Committee Chair Bill Gray and EASA Chairman George Stratton
Keynote Address: Sharpen Your Edge Through Creative Visioning
Erik Wahl
The Wahl Group
San Diego, CA
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10:30 - 11:45 a.m.
Education Session
Innovation 301: Professional Application
Using the concepts discussed during this mornings keynote presentation, the speaker will help you explore:
VisionUnearth new ideas and service models
LeadershipCreate a culture of commitment
InnovationDesign a conceptual business exercise
ExecutionApply the concepts to your business
Erik Wahl
The Wahl Group
San Diego, CA
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10:30 - 11:45 a.m.
Education Session
Networking Skills to Build Business Relationships
Are you uncomfortable with the thought of attending EASAs convention or most other events? Or, do you tend to congregate with the same people at each meeting you attend, failing to expand your knowledge and contact base? This session will cover:
Four key steps to building priceless business relationships, including how to remember names
How to leverage and multiply your companys capabilities by expanding your network
Dean Lindsay
Author of Cracking the Networking CODE
The Progress Agents
Plano, TX
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10:30 - 11:45 a.m.
Education Session
Unusual Winding Connections & Layouts
Unusual winding connections can create real headaches if they arent correctly identified when the data is taken. And the time required to get it right the second time comes directly off your bottom line. This session will cover:
Equalized connections
Odd grouping
Interleaved and interspersed windings
Part-salient, part-consequent connection
This is an encore session from EASAs 2003 Convention.
Chuck Yung
EASA Technical Support Specialist
St. Louis, MO
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10:30 - 11:45 a.m.
Education Session
DC Motor Testing & Commutation Issues
This session will cover:
What tests to performincoming, post-disassembly, in-process, and post-assembly (final)
Testing of armature, commutator, fields, and interpoles
Interpretations and solutions for commutator bar marking patterns and deformation
Tom Bishop, P.E.
EASA Technical Support Specialist
St. Louis, MO
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EASAs convention is a great opportunity to hear top-notch speakers on a variety of subjects that are important to our industry. I especially look forward to the sales and management topics, areas that are of particular interest to me.
Richard Bashore
Reading Electric
Reading, PA
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11:50 a.m. - 12:50 p.m.
Networking Lunch
1:00 - 4:30 p.m.
Exhibit Grand Opening
Check out EASA's current list of Exhibitors.
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6:00 - 7:00 p.m.
Cash-Bar Cocktails
7:00 - 10:00 p.m.
The Un-Banquet: EASAs Diamond Celebration
See Social Events.
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Monday, June 23
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8:00 - 9:00 a.m.
General Session
The State of the EASA Industry
See the results of EASAs research project, The State of the EASA Industry. This presentation will cover:
The major findings of the latest research
The trending that all members should be concerned about
How you can use this information to build a strategy for your company
Michael Marks
Indian River Consulting Group
Melbourne, FL
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9:30 - 10:30 a.m.
Education Session
State of the EASA Industry: Action Planning
A major goal of the second edition of EASAs landmark research on the state of the industry was to make the information even more usableor actionableby members. Indian River Consulting Group has accomplished just that. This session will focus on how to use EASAs extensive research to develop an action plan specific to your business and in a variety of future scenarios.
Michael Marks
Indian River Consulting Group Melbourne, FL
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9:30 - 10:30 a.m.
Education Session
Selecting & Applying Medium-Voltage Drives
This session will cover:
How to select a medium-voltage (MV) drive
Application issues
Considerations that apply to MV drives and not to low-voltage drives
Motor and drive compatibility
Bill Lockley
Lockley Engineering
Calgary, AB Canada
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9:30 - 10:30 a.m.
Education Session
Troubleshooting Pump Problems & Failures
In this session you will learn the steps needed to troubleshoot pump problems and failures. You also will learn:
The first question in the troubleshooting process that most people dont ask
How to find the solution in the damage
How to avoid reinstalling the same problem
Ross Mackay
Ross Mackay Associates, Ltd.
Aurora, ON Canada
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10:50 - 11:50 a.m.
Education Session
State of the EASA Industry: Q&A With Michael Marks
Youve heard the overview of the 2008 results. And, in the earlier session you gained a big head start on developing an action plan for your company. But what are your questions? And what are other members asking? What dont you agree with? This is your chance to quiz the quizzer! Michael Marks of Indian River Consulting Group is the key researcher / writer of the State of the EASA Industry report, and he has vast experience in working with other industries and associations. This might just be one of the most interesting sessions of the convention!
Michael Marks
Indian River Consulting Group Melbourne, FL
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10:50 - 11:50 a.m.
Education Session
Vibration Analysis Issues
This session will cover:
What faults lead to motor failure?
What should I be looking for?
In-shop benchmarking
Training needs and resources
Dan Patterson
Flanders Electric Motor
Service, Inc.
Evansville, IN
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10:50 - 11:50 a.m.
Education Session
Value-Added Services to Extend Pump Life
In this session you will learn how to:
Increase your value to your customers by showing them four sure-fire ways to extend pump life
Identify the six cures that solve every single pump problem you will ever meet, and how and when to apply them
Ross Mackay
Ross Mackay Associates, Ltd.
Aurora, ON Canada
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12:00 - 4:00 p.m.
Exhibit Showing
A box lunch (noon - 1:00 p.m.) is for Full Business registrants only. Check out EASA's current list of Exhibitors
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12:00 - 4:00 p.m.
Used Equipment Trading Post
4:00 p.m. - 12:00 a.m.
OPEN NIGHT
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Tuesday, June 24
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7:30 - 8:10 a.m.
Breakfast
8:10 - 8:55 a.m.
Annual Business Meeting

9:00 a.m. - 12:00 p.m.
Final Exhibit Showing
Check out EASA's current list of Exhibitors.
9:00 a.m. - 12:00 p.m.
Used Equipment Trading Post
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12:15 - 1:45 p.m.
Networking Luncheon & Speaker
Successful Leadership Principles
No matter our titles, were all leaders. Todays speaker will inspire you in areas of most importance relating to your profession and family, covering: How top producers and effective managers remain on the cutting edge
How to have your best year ever
How to create consistent upward growth in your life
The three main laws of leadership
Bryan Dodge
Bryan Dodge Development, Inc.
Duncanville, TX
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2:15 - 3:30 p.m.
Education Session
Team Building in a Service Business
Do you think team building is passé? On the contrary, its imperative in todays service environment. This session will describe:
Why you need to do the right thing for each team member
A great communication technique vital to dealing with negativity
Why being a team player (even as a manager) is essential in todays service environment
Critical steps in building the chemistry and energy shared by winning teams
Bryan Dodge
Bryan Dodge Development, Inc.
Duncanville, TX
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Im looking forward to the report on the second edition of the State of the EASA Industry research that will be presented at the upcoming EASA convention. I plan to use the information from this research to update our companys strategic plan. The original research was invaluable in helping us fine-tune our objectives for moving our company forward.
Kevin Krupp
York Repair, Inc.
Bay City, MI
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2:15 - 3:30 p.m.
Education Session
Three Routes to Increased Profitability: A New Perspective
Most owners/managers would say increasing sales is the answer to increasing profits. Using information from EASAs 2008 Operating Performance Survey report, the speaker will describe other alternatives that may improve your bottom line faster and easier. This session will explore:
Three different ways to increase profitability
Combining these three routes
Improving your working capital Differentiating your product and service in the marketplace
Bob Langdon, CPA
Author of Managing Your Business for Profit
Denver, CO
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2:15 - 3:30 p.m.
Education Session
Troubleshooting Electrical Generators
Repairing generators can be very profitable, but only if you are able to correctly diagnose the problem! Directed to managers and field service personnel, this session will cover:
Getting it right the first time
Mechanical, electrical, load or operator
Common causes of voltage output problems
External wiring hookup configurations
Exciter bypass or replacement
Paul Herbert
Power-Tronics, Inc.
Kerrville, TX
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2:15 - 3:30 p.m.
Education Session
Stator & Rotor Design Considerations for Integral Hp Motors
This session will cover:
Influences of application requirements
Basic motor fundamentals
Stator core design factors
Winding elements
Stator and frame construction
Rotor design and construction
Noise and vibration
Austin Bonnett
EASA Education & Technology Consultant
Bonnett Engineering
Gallatin, MO
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3:45 - 5:00 p.m.
Education Session
Risk Transfer: Protecting Your Business
Taking on others liability (such as in contracts you believe you must sign to get the job) can be expensive. As a business owner or manager, your job is to protect your assets. This session will address the importance of developing a risk transfer strategy and give practical guidelines for establishing a risk transfer program. This session will:
Help you identify opportunities to manage risk
Discuss how to develop a risk transfer plan tailored to your particular business
David Orrick
CNA Insurance
Dallas, TX
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3:45 - 5:00 p.m.
Education Session
Effective Ways to Immediately Improve Your Bottom Line
Reducing expenses is one of the fastest and easiest ways to improve profitability. This session will cover:
Proven techniques for reducing your expenses
How to calculate breakeven properly
Evaluating your business profit potential
Determining what poor management costs your business
How to focus on the best opportunities to improve your bottom line immediately
Bob Langdon, CPA
Author of Managing Your Business for Profit
Denver, CO
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3:45 - 5:00 p.m.
Open Tech Forum
Attendees often say this session is one of the most beneficial experiences of the convention. Bring your technical problems and questions and learn from EASAs engineering team and your colleagues during this informal and open dialogue.
Moderated by EASA Technical Support Specialists Tom Bishop and Chuck Yung, St. Louis, MO
5:30 - 8:30 p.m.
Chairmans Party at the EASA Lounge
See Social Events.
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Wednesday, June 25
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8:00 - 10:30 a.m.
Optional Service Center Tour: Shermco Industries (Irving, TX)
Shermco Industries specializes in testing, repair, maintenance and analysis of power distribution systems and related equipment (www.shermco.com). Requires separate ticket; see Registration Form.
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Special Thanks to State of the EASA
Industry Research Sponsors
EASA wishes to thank the following companies for their generous support in helping to fund the 2007-2008 State of the EASA Industry research project. As you can imagine, credible research of this kind is costly. By contributing in this way, these sponsors have done a great service for EASA members and the entire industry.
Results of this research will be presented at the 2008 convention by Michael Marks of Indian River Consulting Group of Melbourne, Florida. A complete report will also be available to EASA members after the convention.
Sponsorship Levels & Sponsors
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