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Contents copyright (c) 1998-2008 EASA, Inc.


Education Sessions

Gaylord Texan™ Resort & Convention Center

Industry Research Sponsors


Location of Events

All EASA events will take place at the Gaylord Texan™ Resort & Convention Center. Optional tours and Spouse / Guest tours also will depart from and return to the Gaylord Texan™.

Note: Those with Full Business or Spouse/Guest registrations and all exhibitors may attend all education sessions. The Weekend Package and day passes are good for only the days specified. Exhibit passes are good only for the exhibition. See Registration Policies for a complete description of what each registration option includes.

Exhibit Hours

Sunday, June 22
1:00 - 4:30 p.m.

Monday, June 23
12:00 - 4:00 p.m.

Tuesday, June 24
9:00 a.m. - 12:00 p.m.

Registration Hours

Friday, June 20
8:00 a.m. - 5:00 p.m.

Saturday, June 21
7:30 a.m. - 5:00 p.m.

Sunday, June 22
7:30 a.m. - 4:30 p.m.

Monday, June 23
7:30 a.m. - 4:00 p.m.

Tuesday, June 24
7:00 a.m. - 4:00 p.m.

Wednesday, June 25
7:30 - 8:00 a.m.

Saturday, June 21

7:30 a.m. - 5:00 p.m.
Chapter Officer Leadership Forum

This event is for officers of EASA chapters and requires separate registration. It will begin with dinner on Friday evening. Click the link to get the Chapter Officer Leadership Forum Registration Form (pdf).

10:00 a.m. - 3:00 p.m.
Optional Tour: Dallas &
The Sixth Floor Museum

See Optional Tour.

1:30 - 3:00 p.m.
Early Bird Education Session
The Essentials of Inside Sales

This session will cover:
• Role of inside sales
• Understanding pricing
• What do customers value?
• Discussing your company’s product/service features and benefits

Jerry Peerbolte
J. Peerbolte & Associates
Ft. Smith, AR


1:30 - 3:00 p.m.
Early Bird Education Session
2-Pole AC Repair Tips

This session will cover:
• Vibration
• Balancing
• Sleeve bearings
• Geometry/air gap
• Test run

Chuck Yung
EASA Technical Support Specialist
St. Louis, MO

3:30 - 5:00 p.m.
Early Bird Education Session
Advanced Inside Sales Techniques

This session will cover:
• Keeping in touch with your customers
• Asking questions to better understand customer needs
• Partnering with your outside sales team
• Selling up and cross-selling

Jerry Peerbolte
J. Peerbolte & Associates
Ft. Smith, AR


3:30 - 5:00 p.m.
Early Bird Education Session
Procedures for Successfully Welding a Shaft

This session will cover:
• Stress relieving
• Shaft materials that can and cannot be welded
• When not to weld

Representative from The Lincoln Electric Welding School

5:00 p.m. - 12:00 a.m.
OPEN NIGHT

Sunday, June 22

8:00 - 8:40 a.m.
Kickoff Breakfast

8:40 - 10:00 a.m.
Opening Remarks

Host Committee Chair Bill Gray and EASA Chairman George Stratton

Erik Wahl

Keynote Address: Sharpen Your Edge Through Creative Visioning

Erik Wahl
The Wahl Group
San Diego, CA

10:30 - 11:45 a.m.
Education Session
Innovation 301: Professional Application

Using the concepts discussed during this morning’s keynote presentation, the speaker will help you explore:
• Vision–Unearth new ideas and service models
• Leadership–Create a culture of commitment
• Innovation–Design a conceptual business exercise
• Execution–Apply the concepts to your business

Erik Wahl
The Wahl Group
San Diego, CA

10:30 - 11:45 a.m.
Education Session
Networking Skills to Build Business Relationships

Are you uncomfortable with the thought of attending EASA’s convention or most other events? Or, do you tend to congregate with the same people at each meeting you attend, failing to expand your knowledge and contact base? This session will cover:
• Four key steps to building priceless business relationships, including how to remember names
• How to leverage and multiply your company’s capabilities by expanding your network

Dean Lindsay
Author of Cracking the Networking CODE
The Progress Agents
Plano, TX


10:30 - 11:45 a.m.
Education Session
Unusual Winding Connections & Layouts

Unusual winding connections can create real headaches if they aren’t correctly identified when the data is taken. And the time required to “get it right the second time” comes directly off your bottom line. This session will cover:
• Equalized connections
• Odd grouping
• Interleaved and interspersed windings
• Part-salient, part-consequent connection
This is an encore session from EASA’s 2003 Convention.

Chuck Yung
EASA Technical Support Specialist
St. Louis, MO

10:30 - 11:45 a.m.
Education Session
DC Motor Testing & Commutation Issues

This session will cover:
• What tests to perform–incoming, post-disassembly, in-process, and post-assembly (final)
• Testing of armature, commutator, fields, and interpoles
• Interpretations and solutions for commutator bar marking patterns and deformation

Tom Bishop, P.E.
EASA Technical Support Specialist
St. Louis, MO

“EASA’s convention is a great opportunity to hear top-notch speakers on a variety of subjects that are important to our industry. I especially look forward to the sales and management topics, areas that are of particular interest to me.”

Richard Bashore
Reading Electric
Reading, PA


11:50 a.m. - 12:50 p.m.
Networking Lunch


1:00 - 4:30 p.m.
Exhibit Grand Opening

Check out EASA's current list of Exhibitors.

6:00 - 7:00 p.m.
Cash-Bar Cocktails


7:00 - 10:00 p.m.
The Un-Banquet: EASA’s Diamond Celebration

See Social Events.

Monday, June 23

8:00 - 9:00 a.m.
General Session
The State of the EASA Industry

See the results of EASA’s research project, “The State of the EASA Industry.” This presentation will cover:
• The major findings of the latest research
• The trending that all members should be concerned about
• How you can use this information to build a strategy for your company

Michael Marks
Indian River Consulting Group
Melbourne, FL

9:30 - 10:30 a.m.
Education Session
State of the EASA Industry: Action Planning

A major goal of the second edition of EASA’s landmark research on the state of the industry was to make the information even more usable–or “actionable”–by members. Indian River Consulting Group has accomplished just that. This session will focus on how to use EASA’s extensive research to develop an action plan specific to your business and in a variety of future scenarios.

Michael Marks
Indian River Consulting Group Melbourne, FL

9:30 - 10:30 a.m.
Education Session
Selecting & Applying Medium-Voltage Drives

This session will cover:
• How to select a medium-voltage (MV) drive
• Application issues
• Considerations that apply to MV drives and not to low-voltage drives
• Motor and drive compatibility

Bill Lockley
Lockley Engineering
Calgary, AB Canada


9:30 - 10:30 a.m.
Education Session
Troubleshooting Pump Problems & Failures

In this session you will learn the steps needed to troubleshoot pump problems and failures. You also will learn:
• The first question in the troubleshooting process that most people don’t ask
• How to find the solution in the damage
• How to avoid reinstalling the same problem

Ross Mackay
Ross Mackay Associates, Ltd.
Aurora, ON Canada

10:50 - 11:50 a.m.
Education Session
State of the EASA Industry: Q&A With Michael Marks

You’ve heard the overview of the 2008 results. And, in the earlier session you gained a big head start on developing an action plan for your company. But what are your questions? And what are other members asking? What don’t you agree with? This is your chance to quiz the quizzer! Michael Marks of Indian River Consulting Group is the key researcher / writer of the “State of the EASA Industry” report, and he has vast experience in working with other industries and associations. This might just be one of the most interesting sessions of the convention!

Michael Marks
Indian River Consulting Group Melbourne, FL

10:50 - 11:50 a.m.
Education Session
Vibration Analysis Issues

This session will cover:
• What faults lead to motor failure?
• What should I be looking for?
• In-shop benchmarking
• Training needs and resources

Dan Patterson
Flanders Electric Motor
Service, Inc.
Evansville, IN


10:50 - 11:50 a.m.
Education Session
Value-Added Services to Extend Pump Life

In this session you will learn how to:
• Increase your value to your customers by showing them four sure-fire ways to extend pump life
• Identify the six cures that solve every single pump problem you will ever meet, and how and when to apply them

Ross Mackay
Ross Mackay Associates, Ltd.
Aurora, ON Canada

12:00 - 4:00 p.m.
Exhibit Showing

A box lunch (noon - 1:00 p.m.) is for Full Business registrants only. Check out EASA's current list of Exhibitors

12:00 - 4:00 p.m.
Used Equipment Trading Post

4:00 p.m. - 12:00 a.m.
OPEN NIGHT

Tuesday, June 24

7:30 - 8:10 a.m.
Breakfast

8:10 - 8:55 a.m.
Annual Business Meeting

9:00 a.m. - 12:00 p.m.
Final Exhibit Showing

Check out EASA's current list of Exhibitors.


9:00 a.m. - 12:00 p.m.
Used Equipment Trading Post

12:15 - 1:45 p.m.
Networking Luncheon & Speaker
Successful Leadership Principles

No matter our titles, we’re all leaders. Today’s speaker will inspire you in areas of most importance relating to your profession and family, covering: • How top producers and effective managers remain on the cutting edge
• How to have your best year ever
• How to create consistent upward growth in your life
• The three main laws of leadership

Bryan Dodge
Bryan Dodge Development, Inc.
Duncanville, TX

2:15 - 3:30 p.m.
Education Session
Team Building in a Service Business

Do you think “team building” is passé? On the contrary, it’s imperative in today’s service environment. This session will describe:
• Why you need to do the right thing for each team member
• A great communication technique vital to dealing with negativity
• Why being a team player (even as a manager) is essential in today’s service environment
• Critical steps in building the chemistry and energy shared by winning teams

Bryan Dodge
Bryan Dodge Development, Inc.
Duncanville, TX


“I’m looking forward to the report on the second edition of the ‘State of the EASA Industry’ research that will be presented at the upcoming EASA convention. I plan to use the information from this research to update our company’s strategic plan. The original research was invaluable in helping us fine-tune our objectives for moving our company forward.”

Kevin Krupp
York Repair, Inc.
Bay City, MI


2:15 - 3:30 p.m.
Education Session
Three Routes to Increased Profitability: A New Perspective

Most owners/managers would say increasing sales is the answer to increasing profits. Using information from EASA’s 2008 Operating Performance Survey report, the speaker will describe other alternatives that may improve your bottom line faster and easier. This session will explore:
• Three different ways to increase profitability
• Combining these three routes
• Improving your working capital • Differentiating your product and service in the marketplace

Bob Langdon, CPA
Author of Managing Your Business for Profit
Denver, CO

2:15 - 3:30 p.m.
Education Session
Troubleshooting Electrical Generators

Repairing generators can be very profitable, but only if you are able to correctly diagnose the problem! Directed to managers and field service personnel, this session will cover:
• Getting it right the first time
• Mechanical, electrical, load or operator
• Common causes of voltage output problems
• External wiring hookup configurations
• Exciter bypass or replacement

Paul Herbert
Power-Tronics, Inc.
Kerrville, TX

2:15 - 3:30 p.m.
Education Session
Stator & Rotor Design Considerations for Integral Hp Motors

This session will cover:
• Influences of application requirements
• Basic motor fundamentals
• Stator core design factors
• Winding elements
• Stator and frame construction
• Rotor design and construction
• Noise and vibration

Austin Bonnett
EASA Education & Technology Consultant
Bonnett Engineering
Gallatin, MO


3:45 - 5:00 p.m.
Education Session
Risk Transfer: Protecting Your Business

Taking on others’ liability (such as in contracts you believe you must sign to “get the job”) can be expensive. As a business owner or manager, your job is to protect your assets. This session will address the importance of developing a risk transfer strategy and give practical guidelines for establishing a risk transfer program. This session will:
• Help you identify opportunities to manage risk
• Discuss how to develop a risk transfer plan tailored to your particular business

David Orrick
CNA Insurance
Dallas, TX

3:45 - 5:00 p.m.
Education Session
Effective Ways to Immediately Improve Your Bottom Line

Reducing expenses is one of the fastest and easiest ways to improve profitability. This session will cover:
• Proven techniques for reducing your expenses
• How to calculate breakeven properly
• Evaluating your business “profit” potential
• Determining what “poor management” costs your business
• How to focus on the best opportunities to improve your bottom line immediately

Bob Langdon, CPA
Author of Managing Your Business for Profit
Denver, CO

3:45 - 5:00 p.m.
Open Tech Forum

Attendees often say this session is one of the most beneficial experiences of the convention. Bring your technical problems and questions and learn from EASA’s engineering team and your colleagues during this informal and open dialogue.

Moderated by EASA Technical Support Specialists Tom Bishop and Chuck Yung, St. Louis, MO

5:30 - 8:30 p.m.
Chairman’s Party at the EASA Lounge

See Social Events.

Wednesday, June 25

8:00 - 10:30 a.m.
Optional Service Center Tour: Shermco Industries (Irving, TX)

Shermco Industries specializes in testing, repair, maintenance and analysis of power distribution systems and related equipment (www.shermco.com). Requires separate ticket; see Registration Form.


Special Thanks to “State of the EASA
Industry” Research Sponsors

EASA wishes to thank the following companies for their generous support in helping to fund the 2007-2008 “State of the EASA Industry” research project. As you can imagine, credible research of this kind is costly. By contributing in this way, these sponsors have done a great service for EASA members and the entire industry.

Results of this research will be presented at the 2008 convention by Michael Marks of Indian River Consulting Group of Melbourne, Florida. A complete report will also be available to EASA members after the convention.

Sponsorship Levels & Sponsors

GOLD - $2,500
* Emerson Motor Technologies
www.emersonmotors.com

* Essex Brownell
www.superioressex.com

SILVER - $1,000
* Application Computer Systems
www.acsmaster.com

* Baldor Electric Co.
www.baldor.com

* EIS, Inc.
www.eis-inc.com

* Lafert North America
www.lafertna.com

* Sicme Motori SpA
www.sicmemotori.com

* WEG Electric Motors Corp.
www.wegelectric.com

BRONZE - $500
* ABB, Inc.
www.abb.com

* Martindale Electric Co.
www.martindaleco.com

* Midpoint Beaaring
www.midpointbearing.com

* Pittsburgh Electrical Insulation (PEI)
www.peipittsburgh.com

SUPPORTER - $250
* A.O. Smith
www.aosmithmotors.com

* Barks Publications, Inc.(Electrical Apparatus Magazine)
www.eamagazine.com

* Electric Coil Service, Inc.
www.electriccoil.com

** Electrical Mechanical Services (EMS)
www.electmech.com

** Gray Electric Co., Inc.

* Helwig Carbon Products, Inc.
www.helwigcarbon.com

* Koyo Corp. of USA
www.koyousa.com

* LEESON Canada
www.leeson.ca

* LEESON Electric–Lincoln Motors
www.leeson.com

** Sloan Electric Co.
www.sloanelectric.com

* The Electric Materials Co.
www.elecmat.com

** The Flolo Corp.
www.flolo.com


* Associate Member


** Active Member



Updated 6/3/08