The growth of resources such as LinkedIn, Twitter and Facebook, and the migration of business professionals to these venues, may soon bring an end to old-school methods to find new customers.

The benefits of this technological shift are relatively new and poorly understood–but they are game-changing. This session will provide a blueprint for sales professionals to identify and develop relationships with customers in the online marketplace. You will learn:

• Why and how social media marketing works to generate business
• The role of timing, branding and social media in the new marketplace
• The new role of the sales professional as Value Generator
• How to use LinkedIn as a prospect identification tool
• How to market effectively using social media (e.g., Twitter, Facebook)
• The new success skills companies must master to succeed

Landy Chase
Landy Chase, Inc.
Matthews, NC

Planning for succession in your business is one of the most important and critical things you can do to assure your company’s current success and ultimate survival. Session attendees will receive a copy of the speaker’s top-selling book, Every Family’s Business. Spouses, next generation and key employees are encouraged to attend! This half-day session will walk through the 12 questions that every business owner/family member must ask when transitioning the family business. These questions address the following themes:

• Who will I sell my business to, and when?
• Will I have enough money to retire?
• Why is gifting my business dangerous?
• How can my family and/or my key employees afford to purchase my business?

Thomas Deans, Ph.D.
Détente Financial
Orangeville, ON
Canada

This half-day seminar begins with a brief review of AC motor theory and operation that includes flux pattern, types of losses, NEMA design designations and test procedures. It also covers:

• Design considerations for slip-ring and synchronous motors
• Requirements for reduced starting voltage
• Formulas for redesigning polyphase and single-phase AC equipment.

To ensure a thorough, working knowledge of the subject, attendees will practice solving design problems for each possible change that can be made in the rating of an AC motor.

Chuck Yung
EASA Senior Technical Support Specialist
St. Louis, MO

This session will include:

• A summary of EASA’s two-day Fundamentals of Pump Repair seminar
• Tips on repairing submersible, end suction, split-case and vertical turbine pumps
• Test setups and guidelines for pump testing

Gene Vogel
EASA Pump & Vibration Specialist
St. Louis, MO