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Expanding Your Services: A Strategic Approach

Course length: 
Half day
Topic(s): 
Sales, Marketing & Management
Course description

Successful EASA members know their business must continuously adapt to the changing needs of their customers and market. For many firms, this means adding new services. But adding a new service isn’t a decision to be made in haste. It should result from careful analysis of the opportunities, investments and associated risks.

This seminar will provide a template to follow when assessing the feasibility of adding new services. Using pump services as an example, the seminar will walk participants through the process of evaluating a new service possibility.

Partial list of topics

  • Assessing market potential
  • Evaluating competition
  • Developing target accounts
  • Determining your competitive advantage
  • Marketing your new service
Instructor(s) available to teach the course: 
Jerry Peerbolte, J. Peerbolte & Associates
Cost
Chapter/Region fee (+expenses): 
$1000
Member company fee (+expenses): 
$2000
Nonmember fee (+expenses): 
N/A
Maximum number of students: 
N/A
(Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)
Condensed course alternatives
Available as a condensed course: 
No