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Use Marketing Manual to develop growth

Publication date: 
February 2006
Author: 
Trevor Armstrong, Wazee Electric Co.

In 1999, EASA released a valuable tool (updated in 2001) that I have used numerous times. The Marketing Manual is a perennial resource that is loaded with valuable, timeless promotional guidance that can help you, too.

One of my earliest marketing efforts at Wazee Electric was to develop a comprehensive and informative Web site for our company. That was when I discovered the real value of the Marketing Manual. The first step, I learned, was to identify our strengths and develop a marketing plan, a process that was simplified with the manual.