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Enhance Your Market Position Using EASA's Recommended Practices

Publication date: 
March 2013
Author(s): 
Jerry Peerbolte, J. Peerbolte & Associates
Type of media: 
Webinar recording
Recording duration: 
51 minutes

Do customers and prospects view your company as just another EASA repair facility? Not sure? The most successful EASA members have learned to position their businesses in a way that is not like all others.

How do they achieve this uniqueness? It’s not through fancy marketing, websites or slick-talking salespeople. Rather, it is a business strategy that provides superior service by demonstrating adherence to EASA’s recommended practices. Note: This is not a technical session. It is a strategic marketing session that illustrates how your company can enhance customer value.

Some of the EASA standards addressed include:

  • ANSI/EASA AR100-2010: Recommended Practice for the Repair of Rotating Electrical Apparatus
  • Root Cause Failure Analysis
  • The Effect of Repair/Rewinding on Motor Efficiency: EASA/AEMT Rewind Study and Good Practice Guide to Maintain Efficiency