Open Search

Are We Still Friends? Key Insights into the Motor Manufacturer’s View of EASA Members

Course length: 
Two hours
Sales, Marketing & Management
Course description

EASAns are a key channel partner for motor manufacturers providing warranty services and replacements motor sales to the end-user customer.   This relationship strengthens when both parties succeed and realize continuing value.  In a new industry research study, EASA interviewed key executives from the major global motor manufacturers.  This session shares the findings from these conversations and highlights opportunities and challenges ahead for EASAns. 

Some of the specific areas addressed include:

  • What are EASAns strengths and weaknesses compared to other channels?
  • Has the warranty support relationship changed over the years?
  • What are the key sources of conflict?
  • Do manufacturers see value in EASAns end-user customer relationships?
  • How do manufacturers view EASA’s Accreditation Program?

Estimated duration: 2 hours

NOTE: This course must be scheduled with another 2-hour or longer course for a minimum training time of at least one half-day.

Instructor(s) available to teach the course: 
Jerry Peerbolte, J. Peerbolte & Associates
Chapter/Region fee (+expenses): 
$1250 plus $15/student for handout
Member company fee (+expenses): 
$1750 plus $15/student for handout
Nonmember fee (+expenses): 
Not available to nonmembers
Maximum number of students: 
No maximum
(Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)
Condensed course alternatives
Available as a condensed course: