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Developing A Marketing Game Plan: Strategies, Techniques and Tools

Course length: 
Half day
Sales, Marketing & Management
Course description

With increased competition, EASA member firms have found that developing and implementing a marketing plan is more important than ever. To become more successful and profitable, owners and managers need a better understanding of the strategies, techniques and tools available to help market their products and services.

With this in mind, EASA has developed a seminar that teaches members how to identify and act upon opportunities for business growth. It covers proven methods to use in day-to-day marketing efforts.

Partial List Of Topics

  • Identifying your competitive advantages
  • Looking at your strengths, weaknesses, opportunities and threats
  • Assessing your competition
  • Developing a marketing plan suitable to your firm
  • How to strengthen relationships with current customers
  • Identifying new customers
  • Using direct mail, advertising, public relations, trade shows and other marketing tactics
  • Identifying and pursuing motor management opportunities
Instructor(s) available to teach the course: 
Jerry Peerbolte, J. Peerbolte & Associates
Chapter/Region fee (+expenses): 
Member company fee (+expenses): 
Nonmember fee (+expenses): 
Maximum number of students: 
(Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)
Condensed course alternatives
Available as a condensed course: