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What Does Your Customer Base Anticipate Needing in the Future?

Course length: 
Two hours
Sales, Marketing & Management
Course description

Based upon EASA’s proprietary industry research with end-user customers, this session provides EASAns with valuable insights into how customers make decisions in two critical areas – motor repair vs. replacement and outsourcing plant maintenance services.  Some of the key issues addressed include:

  • How do end-user customers view the quality of motor repairs?
  • What criteria do they consider when making repair or replace decisions?
  • Is it important to customers to have work performed by an accredited service center?
  • Do customers buy replacement motors strictly on price?
  • What are your customer’s critical maintenance concerns?
  • How are plant maintenance budgets and staffing levels changing?
  • What specific maintenance practices do end-user customers utilize?
  • Are customers more or less inclined to outsource maintenance services today?

The session is designed to provide insights into how EASAns should use this information to strengthen relationship with customers and pursue new business opportunities.

Estimated duration: 2 hours

NOTE: This course must be scheduled with another 2-hour or longer course for a minimum training time of at least one half-day.

Instructor(s) available to teach the course: 
Jerry Peerbolte, J. Peerbolte & Associates
Chapter/Region fee (+expenses): 
$1250 plus $15/student for handout
Member company fee (+expenses): 
$1750 plus $15/student for handout
Nonmember fee (+expenses): 
Not available to nonmembers
Maximum number of students: 
No maximum
(Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)
Condensed course alternatives
Available as a condensed course: