Open Search

Marketing ANSI/EASA AR100 = TRUST

Publication date: 
May 2016
Jerry Gray, Sloan Electromechanical Service & Sales
Type of media: 

Before getting underway with this marketing discussion, you may be asking: Why should I even care about the Recommended Practice for the Repair of Rotating Electrical Apparatus (ANSI/ EASA AR100-2015)? Actually, that’s a good question! 

The best place to start with answering this is to go to EASA’s website at and look up the “EASA Code of Business Practice” under the “About” section. Take a look at Item #3 that reads: “A member will strive to adhere to all of the standards adopted by EASA.” 

If you’re a good EASA member and show pride in following the “EASA Code of Business Practice,” the “light switch” in your brain may have just switched on! The ANSI/EASA AR100 is a STANDARD adopted by the Association. It’s a great feeling to know that by following ANSI/EASA AR100 in your service center processes, your staff has been doing the right thing all the time! Whew! You can see now that you know about and really do CARE about ANSI/EASA AR100!! 

Now, here’s the next question: WHY is there an ANSI/EASA AR100 standard? Part of the answer is given in the first sentence of the standard: “The purpose of this document is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.” 

The other more serious consequential elements of the answer are to: 

  1. Establish TRUST with potential customers; 
  2. Reinforce TRUST with previous customers; 
  3. And, most importantly, giving TRUST to the service center staff as acknowledgement of their ongoing training and skills, and knowing the services that they are required to perform are recommended practices. Following these recommended practices proves competence in attaining a quality result.

Download this article to learn more ways this AR100 can more easily help you build customer trust and create sales opportunities.