E-mail: An overlooked opportunity to sell
One important selling principle is to keep your company's name and your name in front of the customer as often as possible.
The personal sales call is the best selling tool for this purpose. However, it can be time-consuming and expensive, and can lose its effect in a short time without another method of follow up.
Another method to get one's name out is through the use of flyers/mailers with special offers or announcements of new products or services. Properly positioned, this method does benefit you even without a purchase because your corporate identity is at least seen. Even though this method is a fraction of the cost of a sales call, it still has a significant cost compared to what I call "Enhanced E-mail."