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Introducing New Services: Are Customers Interested?

Course length: 
Two hours
Sales, Marketing & Management
Course description

Successful EASAns know that their business must continuously adapt to the changing needs of their customers and markets.  For many companies, this means adding new services.  But adding a new service isn’t a decision to be made lightly.  It should result from a careful analysis of the customer potential and the key factors customers may consider when evaluating your proposal.  The session will address:

  • End-user outsourcing trends for plant maintenance services
  • Customer buying criteria for services
  • Understanding and influencing the decision-making process
  • Determining the customer’s value proposition
  • Using industry standards and best practices in marketing new services

Estimated duration: 2 hours

NOTE: This course must be scheduled with another 2-hour or longer course for a minimum training time of at least one half-day.

Instructor(s) available to teach the course: 
Jerry Peerbolte, J. Peerbolte & Associates
Chapter/Region fee (+expenses): 
$1250 plus $15/student for handout
Member company fee (+expenses): 
$1750 plus $15/student for handout
Nonmember fee (+expenses): 
Not available to nonmembers
Maximum number of students: 
No maximum
(Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)
Condensed course alternatives
Available as a condensed course: