Use Marketing Manual to develop growth
In 1999, EASA released a valuable tool (updated in 2001) that I have used numerous times. The Marketing Manual is a perennial resource that is loaded with valuable, timeless promotional guidance that can help you, too.
One of my earliest marketing efforts at Wazee Electric was to develop a comprehensive and informative Web site for our company. That was when I discovered the real value of the Marketing Manual. The first step, I learned, was to identify our strengths and develop a marketing plan, a process that was simplified with the manual.