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Finding industry research and how to put it to good use

Publication date: 
May 2015
Paul Rossiter, Energy Management Corp.
Type of media: 

How well do you know what your customers really want, and why they purchase your services and products?  When challenged, I think most owners and salesmen believe they know all about their customers’ wants and needs. After all, that is what keeps us in business, right?

You probably have a good idea about the desires and needs of any one customer, but what about the big picture? How well do you know what your customer base wants as a whole?

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