Finding industry research and how to put it to good use
How well do you know what your customers really want, and why they purchase your services and products? When challenged, I think most owners and salesmen believe they know all about their customers’ wants and needs. After all, that is what keeps us in business, right?
You probably have a good idea about the desires and needs of any one customer, but what about the big picture? How well do you know what your customer base wants as a whole?
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